L&HP is rolling out the Plopsa formula in Poland, with a flagship park in Kownaty and three satellite parks in the other corners of the country. The proven theme park formula of partner Plopsa is based on the 360-degree media formula, which leverages the power and appeal of characters such as Maya the Bee and Wickie the Viking. The development and operation of four parks spread across Poland means we cover the entire catchment area.
Majaland Kownaty: opened on September 29, 2018.
Majaland Warsaw: opening expected in early 2022.
Majaland Gdansk: opening expected in early 2023.
Majaland Katowice: opening expected in early 2024.
Majaland Kownaty opened in late 2018, with its full first season attracting 251,000 visitors. The outdoor section was expanded in 2019 to include Poland's first wooden roller coaster. The Wickie Zone was completed in 2020 and featured a Battle Splash and a Disk'O Coaster, as well as a large catering facility. In Q2 2021, a new attraction in the theme of Super Wings will be completed. Further expansions to the park are on the horizon.
Catchment area of flagship park Majaland Kownaty
Construction of Majaland Warsaw began on December 11, 2020. The scheduled opening is expected to take place in early 2022. Majaland Warsaw will be part of a comprehensive complex combining shopping, leisure, and entertainment.
Only existing and proven themes and attractions of Majaland Kownaty will be used and replicated in this park, meaning the construction risk is relatively limited. The listed construction company CFE is responsible for the construction. The park is being developed in cooperation with real estate company Ceetrus, a subsidiary of the Auchan group.
Catchment area of Majaland Warsaw
The purchase agreements for the park land (5.5 hectares) have been signed, and the design of the construction project is ready in draft form. Construction work is planned for 2021 and 2022. Just like the other satellite parks, only existing and proven (themed) items and attractions of Majaland Kownaty will be used and replicated in this theme park.
Majaland Gdańsk, like the other satellite parks, will be built largely as an indoor park with a range of outdoor attractions.
Catchment area of Majaland Gdańsk
Majaland Katowice is expected to be built largely as an indoor park with a small number of outdoor attractions. Again, only existing and proven (themed) items and attractions from Majaland Kownaty will be used, so the construction risk is relatively limited. Construction work is planned for 2022 and 2023.
Catchment area of Majaland Katowice