L&HP is rolling out the Plopsa formula in Poland, with a flagship park in Kownaty and three satellite parks in the other corners of the country. The proven theme park formula of partner Plopsa is based on the 360-degree media formula, which leverages the power and appeal of characters such as Maya the Bee and Wickie the Viking. The development and operation of four parks spread across Poland means we cover the entire catchment area.
Majaland Kownaty: opened on September 29, 2018
Majaland Warsaw: opened on april 30, 2022
Majaland Gdansk: opening expected in early 2023
Majaland Katowice: opening expected in early 2024
Majaland Kownaty opened in late 2018, with its full first season attracting 251,000 visitors. The outdoor section was expanded in 2019 to include Poland's first wooden roller coaster. The Wickie Zone was completed in 2020 and featured a Battle Splash and a Disk'O Coaster, as well as a large catering facility. In Q2 2021, a new zone in the theme of Super Wings was opened. Further expansions to the park are on the horizon.
Catchment area of flagship park Majaland Kownaty
Majaland Warszawa was opened on April 30, 2022. Majaland Warsaw will be part of a comprehensive complex combining shopping, leisure, and entertainment.
Only existing and proven themes and attractions of Majaland Kownaty will be used and replicated in this park, meaning the construction risk is relatively limited. The listed construction company CFE is responsible for the construction. The park is being developed in cooperation with real estate company Ceetrus, a subsidiary of the Auchan group.
Catchment area of Majaland Warsaw
The purchase agreements for the park land (5.5 hectares) have been signed and the design of the building project is ready in concept. The preparatory works are in an advanced stage and the construction of the theme park is expected to start this year. Also for this park exclusively existing and proven (theme) items and attractions of Majaland Kownaty will be used and replicated.
Majaland Gdańsk, like the other satellite parks, will be built largely as an indoor park with a series of outdoor rides.
Catchment area of Majaland Gdańsk
Majaland Katowice is expected to be built largely as an indoor park with a small number of outdoor attractions. Again, only existing and proven (themed) items and attractions from Majaland Kownaty will be used, so the construction risk is relatively limited. Construction work is planned for 2022 and 2023.
Catchment area of Majaland Katowice