History

The history of Leisure & Holiday Parks begins with the purchase of 205 hectares of land in Western Poland, at an exit of the motorway between Berlin and Warsaw, which was still under construction. The aim: to create the first theme park in Poland.
Together with the Plopsa Group, the flagship park Majaland Kownaty was developed and expanded. In the coming years, three more theme parks will follow in Warsaw, Gdańsk and in the border region with Katowice at the border with Slovakia and the Czech Republic. From here, Leisure & Holiday Parks will strengthen and expand its position on the European market.

Opportunities in leisure

In 2008 entrepreneurial investor Momentum joined a Dutch trade mission to Poland. This leads to the acquisition of 205 hectares of land in Torzym, near Kownaty in Western Poland. The land is located a good hour's drive from Berlin and the Polish city of Poznan, at an exit of the new highway between Berlin and Warsaw, which is still under construction. 

The Polish economy has been on a constant upward trend for years, even during the Financial Crisis of 2007/2008. Disposable income continues to rise and the middle class grows and grows.

Research shows that the leisure industry in the Central European country offers good opportunities. The leisure industry is still in its infancy and especially for families with children, it is an unexplored area. Theme parks do not yet exist in Poland at that time. When Majaland Kownaty opens its doors in 2018, it will be Poland's first theme park for parents with children and teenagers.

Cooperation with Plopsa Group

Ideas matured and eventually led to the development of theme park Majaland Kownaty in cooperation with the Plopsa Group, the theme park subsidiary of media company Studio 100.
 
For years, the Plopsa Group had been successful with its theme park formula of flagship parks combined with satellite parks. A joint venture was quickly concluded, in which Momentum Capital became the majority shareholder. The Plopsa Group was closely involved and, with all its experience, took care of daily operations. Additionally, the right was acquired to theme the park after the famous TV characters of Studio 100, which are also popular in Poland.

Opening of Majaland Kownaty

Flagshippark Majaland Kownaty opened on 29 September 2018. It started as an indoor park, but when the outdoor season started in 2019, the outdoor park was equipped with new attractions including Poland's first wooden roller coaster. 
 
In 2020, the park is greatly expanded with Wickieland containing a Splash Battle and a Disc'o-coaster, and a new hospitality area is opened. In 2021, another new attraction will be opened, this time in the theme of the popular TV series Super Wings.